Kya FMCG sales mein zyada outlets cover karne ka matlab hamesha zyada sales hota hai? Zaroori nahi!
FMCG distribution mein sirf outlets ki number counting karna enough nahi hai. Humein yeh bhi samajhna zaroori hai ki humare products jin outlets mein available hain, un outlets ka market ya category sales mein kitna contribution hai.
Yahin par Weighted Distribution (WD) ka concept important ho jata hai.
Is video mein hum detail mein samjhenge ki Weighted Distribution kya hoti hai, kaise calculate ki jaati hai, Numeric Distribution se kaise different hai, aur FMCG company is KPI ka use karke apni distribution strategy kaise improve kar sakti hai.
Important topics covered in this video:
Weighted Distribution kya hoti hai?
FMCG sales mein Weighted Distribution ka importance
Numeric Distribution vs Weighted Distribution
Weighted Distribution calculation formula
Practical example with outlets and category sales
High Numeric Distribution but Low Weighted Distribution ka meaning
Low Numeric Distribution but High Weighted Distribution ka meaning
High-potential outlets identify kaise karein?
Weighted Distribution aur Market Share ka relationship
Weighted Distribution se coverage expansion kaise plan karein?
FMCG Sales Officers aur ASMs ko WD kyu track karna chahiye?
Distribution efficiency aur sustainable sales growth
Weighted Distribution Formula (Category Sales-Based):
Weighted Distribution (%) = (Category Sales of Outlets Carrying Your Product ÷ Total Category Sales of All Relevant Outlets) × 100
English Summary:
Weighted Distribution is an important FMCG sales and distribution KPI that measures the presence of a product in retail outlets after considering their sales importance.
Unlike Numeric Distribution, which measures the percentage of outlets carrying a product, Weighted Distribution measures distribution reach based on the sales weight of those outlets.
It helps FMCG companies identify high-potential retail outlets, evaluate distribution quality, prioritize coverage expansion and improve sales opportunities.
Remember:
Numeric Distribution = How many outlets carry your product?
Weighted Distribution = How important are those outlets in terms of market sales?
This video is useful for FMCG Sales Officers, TSIs, ASMs, RSMs, NSMs, Distribution Managers, Sales Leaders, Business Owners and FMCG Sales Professionals.
Subscribe to Skill To Will for practical FMCG Sales Training, Distribution Management, KPI Analysis, Beat Planning and Sales Growth Strategies.
Whatsapp Channel Communities:
Follow the Skill To Will | Students & Careers channel on WhatsApp:
https://whatsapp.com/channel/0029VbEfui62phHMxrfF2M2L
Follow the Skill To Will | FMCG Sales Professionals channel on WhatsApp: https://whatsapp.com/channel/0029Vb9f6xs2v1IoIJewZm3j
Follow the Skill To Will | Entrepreneurs & Business Growth channel on WhatsApp: https://whatsapp.com/channel/0029VbDjtohKwqSZCeWVrW0P
Follow the Skill To Will | Distributor Growth channel on WhatsApp: https://whatsapp.com/channel/0029Vb8mOtc2975FTxzRbU1Q
FMCG Online Courses – https://learn.skilltowill.com/
Book (FMCG Sales Toolkit) Link – https://amzn.eu/d/1hbEBnh
eBook (Kindle Edition) – https://amzn.eu/d/eWaRr2k
eBook (International Edition) – Available on amazon.com (https://a.co/d/66HZlnJ)
Follow us on:
Instagram – https://www.instagram.com/skill_to_will_
LinkedIn – https://www.linkedin.com/in/sandeep-ray-1816ba33
Facebook – https://www.facebook.com/skilltowill
X – Sandeep Ray (@SandeepRay46022): https://x.com/SandeepRay46022?t=uGr6srLBM-gpjq9mqmz2Zg&s=08
Email – sandeep@skilltowill.com
Website : https://www.skilltowill.com/
Mobile – 9007317326, 8920934437
#WeightedDistribution #WeightedDistributionInFMCG #FMCGWeightedDistribution #WDInFMCG #WeightedDistributionFormula #WeightedDistributionCalculation #WeightedDistributionExample #NumericDistribution #FMCGNumericDistribution #NumericVsWeightedDistribution #NDvsWD #DistributionKPIs #DistributionStrategy #FMCGDistributionStrategy #DistributionManagement #FMCGDistributionManagement #DistributionEfficiency #FMCGDistributionEfficiency #DistributionQuality #QualityOfDistribution #MarketCoverage #FMCGMarketCoverage #OutletCoverage #FMCGOutletCoverage #CoverageExpansion #FMCGCoverageExpansion #OutletUniverse #FMCGOutletUniverse #OutletMapping #FMCGOutletMapping #MarketMapping #FMCGMarketMapping #HighPotentialOutlets #HighValueOutlets #RetailDistribution #FMCGRetailDistribution #RetailUniverse #MarketShare #FMCGMarketShare #CategorySales #CategoryTurnover #ACVDistribution #FMCGMarketPenetration #GeneralTrade #FMCGGeneralTrade #SalesPlanning #SalesStrategy #SalesDataAnalysis #FMCGSalesAnalysis #KPIAnalysis #FMCGKPIAnalysis #SalesDashboard #FMCGSalesManagement #FMCGSalesTraining #FMCGTraining #SalesOfficerTraining #ASMTraining #RSMTraining #DistributorManagement #FMCGSales #FMCGIndia #FMCGHindi #SkillToWill
