DPL (Dealer Per Lakh) and ND (Numeric Distribution) are very important metrices of coverage expansion used in FMCG sales. In this video, Sandeep Ray has explained the difference between DPL and ND.
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DPL – https://youtu.be/SBO5te247Xg
ND – https://youtu.be/tiDb1Ci8I_0
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