In this video, we dive deep into the most effective negotiation strategies that every FMCG sales professional must master when dealing with wholesalers. From understanding buyer psychology to handling price objections and creating value beyond discounts — this video covers it all!
✅ What You’ll Learn:
Key principles of FMCG wholesale negotiations
How to build long-term trust with wholesalers
Strategies to counter aggressive discount demands
Using trade margins, schemes & credit terms as levers
Real-life examples from Indian wholesale markets
Body language & tone for better negotiation impact
Whether you’re a sales officer, ASM, or entrepreneur in the FMCG business, these field-tested techniques will help you crack tougher deals and build lasting partnerships with your distributors and wholesalers.
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