Kya aapka salesman market mein busy hai, ya actually productive bhi hai?
FMCG sales mein sirf market visits, total calls ya working hours se salesman ki actual productivity measure nahi ki ja sakti.
Ek Sales Officer ya ASM ko salesman ki performance evaluate karne ke liye Productive Calls, Strike Rate, LPPC, Sales Value, Outlet Coverage aur Beat Adherence jaise important KPIs analyse karne chahiye.
Is YouTube Shorts mein samjhiye ki salesman ki actual productivity kaise track karein aur activity-based monitoring se result-based performance measurement ki taraf kaise badhein.
Important productivity KPIs:
Total Calls (TC): Kitne retailers visit kiye?
Productive Calls (PC): Kitne outlets se orders mile?
Strike Rate: Kitne percentage calls productive rahe?
LPPC: Har productive call par average kitni product lines sell hui?
Sales per Productive Call: Har order-generating call se average kitni sales value aayi?
Beat Adherence: Planned market coverage kitni accurately execute hui?
English Summary:
Tracking the actual productivity of an FMCG salesman requires more than counting market visits or working hours.
Sales Managers should evaluate both sales activities and business outcomes through KPIs such as Productive Calls, Strike Rate, Lines Per Productive Call (LPPC), Sales Value, Outlet Coverage and Beat Adherence.
Effective productivity tracking helps identify performance gaps, improve field coaching, strengthen retail execution and increase sales effectiveness.
Remember: A salesman being BUSY does not necessarily mean he is PRODUCTIVE!
Agar aap FMCG Salesman, DSR, Sales Officer, TSI, ASM, RSM, Sales Manager ya Sales Trainer hain, toh yeh Shorts aapke liye useful hai.
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