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Anyone in FMCG Sales should be able to do margin calculations like Retailer Margin and Distributor Margin. They should know the MarkUp and MarkDown...

FMCG products have several levels of sub categories. Good understanding of FMCG product categories help us to position our products correctly in the market....

For a FMCG Company at the startup phase, it is important to understand the FMCG business and some common mistakes that will help the...

It is always a challenge to sell high priced products because customers come up with price related objections. Salesman thinks how to sell high...

Numeric Distribution or ND is an important metric in FMCG sales which which indicates the Distribution reach of the company. In FMCG distribution Numeric...

In FMCG industry, basic sales KPI (Key Performance Indicators) for a fmcg salesman are measured using three metrices - TLS, Productivity and LPPC....

SKU or Stock Keeping Unit is very important for FMCG Industry. The concept of SKU is used for sales, inventory management etc. Stock Keeping...

FMCG distribution is a science based on which distribution strategy can be developed for FMCG products. FMCG distribution can be divided into 5 layers....

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