FMCG sales mein incentive sirf sales value par dena enough nahi hota. Agar company ko quality execution chahiye, toh incentive structure ko right KPIs ke saath link karna zaroori hai.
Is Shorts mein jaaniye ki FMCG mein incentive plan ko Target Achievement, ECO, Outlet Coverage, Range Selling, Focus SKU, Collection, Strike Rate aur Market Execution jaise KPIs ke basis par kaise structure kiya ja sakta hai.
In FMCG, KPI-based incentives help the sales team focus on the right business priorities. Instead of rewarding only sales value, companies should link incentives with target achievement, outlet coverage, range selling, collection discipline, focus products and retail execution.
Agar aap FMCG Salesman, DSR, Sales Officer, TSI, ASM, Distributor ya FMCG Business Owner hain, toh yeh Shorts aapke liye useful hai.
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