FMCG sales mein POSM execution ka role bahut important hota hai, kyunki outlet par right visibility se brand recall, shopper attention, product awareness aur sales conversion improve hota hai.
POSM ka matlab hota hai Point of Sale Material — jaise posters, danglers, shelf strips, wobblers, standees, banners, display units, price cards aur other visibility materials jo retail outlet par brand ko highlight karte hain.
Is video mein hum detail mein samjhenge ki POSM Execution kya hota hai, FMCG companies outlet par right visibility kaise create karti hain, aur Sales Officer, DSR, merchandiser aur distributor team ko POSM placement ke time kin points ka dhyan rakhna chahiye.
Video mein cover kiye gaye key points:
POSM ka meaning kya hota hai?
POSM execution ka FMCG sales mein importance
Right visibility ka concept
Poster, dangler, shelf strip, wobbler, standee aur display ka role
POSM placement ke right locations
Eye-level visibility ka importance
Hot zone vs cold zone in retail outlet
POSM execution mistakes jo avoid karni chahiye
Visibility ka impact shopper decision par
POSM audit aur execution tracking ka practical method
In FMCG, POSM Execution means placing Point of Sale Materials at the right location inside the retail outlet to improve brand visibility, product recall, shopper attention and purchase conversion. Right visibility ensures that the product is noticed before the shopper makes the buying decision.
Agar aap FMCG Sales Officer, DSR, TSI, ASM, merchandiser, promoter, distributor ya FMCG business owner hain, toh yeh video aapke liye bahut useful hoga.
FMCG Online Courses – https://learn.skilltowill.com/
Book (FMCG Sales Toolkit) Link – https://amzn.eu/d/1hbEBnh
eBook (Kindle Edition) – https://amzn.eu/d/eWaRr2k
eBook (International Edition) – Available on amazon.com (https://a.co/d/66HZlnJ)
Follow us on:
Instagram – https://www.instagram.com/skill_to_will_
LinkedIn – https://www.linkedin.com/in/sandeep-ray-1816ba33
Facebook – https://www.facebook.com/skilltowill
X – Sandeep Ray (@SandeepRay46022): https://x.com/SandeepRay46022?t=uGr6srLBM-gpjq9mqmz2Zg&s=08
Email – sandeep@skilltowill.com
Website : https://www.skilltowill.com/
Mobile – 9007317326, 8920934437
#POSMExecution #POSM #POSMInFMCG #FMCGPOSM #PointOfSaleMaterial #RetailVisibility #FMCGRetailVisibility #RightVisibility #OutletVisibility #FMCGVisibility #VisibilityExecution #FMCGExecution #RetailExecution #FMCGRetailExecution #FMCGMerchandising #RetailMerchandising #FMCGDisplay #ProductDisplay #DisplayExecution #ShelfVisibility #ShelfStrip #Dangler #Wobbler #Standee #PosterExecution #BrandVisibility #ShopperMarketing #TradeMarketing #FMCGTradeMarketing #FMCGSales #FMCGTraining #FMCGSalesTraining #FMCGSalesOfficer #SalesOfficerTraining #DSRTraining #TSITraining #ASMTraining #MerchandiserTraining #PromoterTraining #FMCGDistributor #DistributorManagement #FMCGBusiness #FMCGIndia #FMCGHindi #FMCGSalesTips #FMCGSalesBasics #FMCGCareer #SkillToWill
