FMCG business mein product ko consumer tak pahunchane ke liye multiple sales channels ka use hota hai. Har channel ka role, customer type, margin structure, service model aur execution style different hota hai.
Is Shorts mein jaaniye FMCG ke major channels kaun-kaun se hote hain — General Trade, Modern Trade, Wholesale, E-commerce, Quick Commerce, HoReCa, Institutional Sales, Rural Channel aur B2B Channel.
In FMCG, different channels help companies reach different types of customers and markets. General Trade, Modern Trade, Wholesale, E-commerce, Quick Commerce, HoReCa and Institutional Sales all play different roles in distribution, visibility, availability and sales growth.
Agar aap FMCG Salesman, Sales Officer, TSI, ASM, RSM, Distributor, Retailer ya FMCG Business Owner hain, toh yeh Shorts aapke liye useful hai.
FMCG Online Courses – https://learn.skilltowill.com/
Book (FMCG Sales Toolkit) Link – https://amzn.eu/d/1hbEBnh
eBook (Kindle Edition) – https://amzn.eu/d/eWaRr2k
eBook (International Edition) – Available on amazon.com (https://a.co/d/66HZlnJ)
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