FMCG sales mein Productive Calls, TLS aur LPPC salesman productivity measure karne ke important KPIs hote hain.
Productive Call ka matlab hota hai woh outlet call jahan salesman ko order milta hai.
TLS ka matlab hota hai Total Lines Sold — yani total SKUs/product lines jo sell hui hain.
LPPC ka matlab hota hai Lines Per Productive Call — yani har productive call par average kitni product lines sell hui.
Simple formula:
LPPC = TLS ÷ Productive Calls
Agar LPPC high hai, toh iska matlab salesman sirf order nahi le raha, balki range selling bhi kar raha hai.
In FMCG sales, Productive Calls, TLS and LPPC are important KPIs to measure call productivity, range selling and salesman effectiveness. LPPC helps managers understand whether the salesman is selling multiple SKUs in each productive outlet or only taking small orders.
Agar aap FMCG Salesman, DSR, Sales Officer, TSI, ASM ya Distributor Salesman hain, toh yeh Shorts aapke liye useful hai.
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